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Effective Date: July 23, 2026

Privacy Policy

At Callbly, we are committed to protecting the privacy, security, and integrity of the personal information and communication data processed through our cloud telephony, SMS, and USSD platform.

1. Overview

This Privacy Policy explains how Callbly ("we", "us", or "our") collects, uses, discloses, and safeguards your information when you use our website, developer APIs, dashboard, and messaging services.

By accessing or using Callbly services, you consent to the data practices described in this policy.

2. Information We Collect

Account & Profile Data: When you register for a Callbly account, we collect your name, email address, phone number, company name, and payment/billing details.

Messaging & Telephony Content: We process data necessary to route and deliver your SMS, USSD, and voice traffic, including sender IDs, recipient phone numbers, message payload content, timestamp logs, and delivery status reports.

Technical & Usage Logs: We automatically log IP addresses, browser types, API access tokens, request headers, error codes, and endpoint usage metrics for SLA performance and abuse prevention.

3. How We Use Your Data

  • To provide, operate, and maintain high-throughput SMS, USSD, and telephony services.
  • To verify API requests, manage account balances, process billing transactions, and enforce rate limits.
  • To monitor delivery success rates, debug network latency, and detect fraudulent or spam messaging.
  • To send critical system status notices, security alerts, and customer support communications.

4. Telecom Carriers & Third Parties

To deliver SMS and voice communications worldwide, Callbly transmits recipient numbers and message payloads to downstream Mobile Network Operators (MNOs) and licensed telecommunication transit carriers.

We do not sell your personal data or message logs to advertisers. We share information only with authorized service providers under strict data processing agreements.

5. Security & Data Retention

Encryption Standard: All API traffic and database records are protected using industry-standard TLS 1.3 in transit and AES-256 encryption at rest.

Retention Period: Message payload logs are retained for standard operational auditing (30 days) before being purged, unless longer retention is required for legal compliance or fraud investigation.

6. Your Data Rights

Depending on your jurisdiction, you have the right to request access to your personal data, request correction or deletion, object to direct marketing, or export your account logs.

You may exercise these rights by submitting a request to our Data Protection Officer at privacy@callbly.com.

7. Contact Information

If you have questions regarding this Privacy Policy, please contact our team:

Email: privacy@callbly.com

Callbly Platform Ltd. — Data Protection Office